CAPITAL CAMPAIGN DESIGN
Rooted & Reaching
The Rooted & Reaching capital campaign was developed for Moraga Valley Presbyterian Church, located in Moraga Valley, California. Their team sought a distinctive logo and a cohesive visual system that reflected their mission to help one another follow Jesus.
Inspired by the spirit of adventure and the character of their local landscape, the communications team gravitated toward an outdoors-influenced aesthetic. Together, we landed on a badge-and-wordmark combination featuring a bold, earthy color palette and custom-designed icons to set Unfinished apart. All campaign collateral carried a clean, adventurous look that echoed the natural beauty and rugged identity of Moraga Valley, California.
“Everything has turned out great. The book and commitment card are excellent. Here are some pictures of the books and cards on our resource wall, and your logo coming to life as an actual table and chairs in the second picture!”
– Brandon, www.mvpcrooted.org
